With this complexity and abundance of options to optimize most marketers rely on averages when making decisions.
In fact research shows that 58% of marketers rely on gut feel half of the time.
However marketing based on averages creates average results.
Marketing is a bit like sport, some people do it to stay fit and make sure they live long and healthy lives and others do it to win big.
The ones that do it to win big analyze everything, Calorie intake, sleep patterns, distance run etc.
You don’t win Olympic gold medals without analyzing everything you do, and it's the same doing marketing.
Do you do marketing not to get a heart attack or to win big?
You are not alone!
do you manage your marketing, and what do you want to improve in the next 6-12
The typically five improvement opportunities are these:
The success is heavily dependent on having the right strategy in place and making sure that you are not trying to optimize too many things at the same time. There are a variety of insights that any marketing organization should have at their disposal and each of the insights should form a part of the marketing performance optimization strategy.
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