It is important to focus on customer acquisition and work with marketing initiatives aimed at generating new customers, but customer retention of existing high-value
customers is "the key" because it costs you 16 times more to build
a long-term relationship with a new customer, compared to the retention of existing loyal customers.
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The bad news

Marketing is insane. It's complicated with multiple channels, contact frequencies, strategies, personalization, offer eligibility criterions, context, etc.
The larger existing customer database and the more online marketing you perform, especially e-mail marketing, and the more online presence you have, the more business you'll miss.
The development is going fast, so if you continue to perform traditional online marketing based on average KPIs, your results will be average, and if you are mainly focusing on revenue, then there is a high probability that you will stay status quo in a year or two. With the harder and harder competition there is no space for average.